I am a highly creative designer with over X years of experience, but I am specifically focus on creating brands and everything related to them.
My professional background is in product engineering, however my passion, as I said, it’s always been brands, so I ended up in branding and.. I am staying right here!
I am very dedicated professional and really enjoy what I do (I am sure you will get to notice it once you meet me), that’s why I am very perfectionist and like the work well done. I enjoy getting to know my clients more than just over a few impersonal emails. I am also a very intuitive person and I am capable of reading my client’s needs and preferences.
What I most enjoy about my job is the spontaneous and genuine WOWs that I get from you guys, my clients, when sharing my work.
The main intention is being PURPOSEFUL. Have you ever listened to that expression that says “a brand is what others say about it?”
This is true not matter how hard you try. This is the reason why if you have or want to have a brand the best you could do is working hard on it, redefine consciously its core values, purpose and essence, and be fully aligned with it. Don’t let the fate/hazard of the market decide what your brand is or it’s going to be, let’s do it purposely and consciously.
In Lauso we are fully aware of all of it, that’s why we like first working on getting to know our clients and their brands, having a good understanding of their main purpose, what makes them different and what do they want to achieve. Secondly, we put some time on getting ourselves familiarize with its market and audience. It is at this specific point when creativity comes into play, by designing and developing a strategy and a message, both visual and verbal, that is aligned with the brand.
The final result is a brand that speaks by itself.
Ears that translate ideas into actions
Eyes that see possibilities
Words that tell stories.
And of course, PEOPLE, this is why we all are here.
Even though Laura is the main brain, there is always extra support on the side for certain tasks depending on the needs of the project: photography, web development, advertising… The main goal is achieving the best possible outcome and get that spontaneous and genuine WOW. Team-working we can always get farther.